Part 2

Q: Do you feel you’ve become more empowered through your dealings in real estate investing?

A: Absolutely!! I didn’t really think about it like that, but it truly is empowering to know that I could leave my day job TODAY if I were to want to. I don’t have to be stressed about whether I’m going to receive a 2% or 3% raise at the end of the year for a job well done. I already know I’m doing okay; my clients are happy. That is the most important thing. They’re happy and they continue to invest in the software that my company creates. That’s all the validation I need. Because my income is supplemented in a big way with real estate, I don’t have to push myself or stress about my sales numbers for the company and job. Don’t get me wrong, I do push myself to overachieve again the expectations!  As a result, my numbers are good, because I’m not desperate to land the next big contract. I’m more relaxed about things at the workplace. So, yes, that is super empowering!

People frequently talk to me about wanting more time with their families. At the same time, they tell me they want to move up the corporate ladder and land that new promotion. That just happened again. I recently hosted a dinner at my home and a good friend of mine told me how she would love to have more time with her family. In almost the same breath she said she wanted a promotion. I chuckled and she asked me why I was smiling.

My response went something like this…

“You do realize that you’re not being coherent with what you say you want and the actions that you are taking, right?” Typically getting a promotion higher up the organization doesn’t equate to spending more time with your family. It doesn’t work that way. The higher up on the ladder you climb the less time you will have with your loved ones. That’s just the way it works. Your job, more and more, takes precedent over the other parts of your life. If what you are saying when you tell me you want a promotion is really that you seek to be viewed as more capable by others, you have it all wrong. Self-worth/capability comes from within and knowing you are doing a good job, no matter what, and without having to be promoted.”

getting a promotion higher up the organization doesn’t equate to spending more time with your family. It doesn’t work that way.  – Tweet  

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Q: How do you feel about money?

A: Wow… well, like I said I became driven at a young age because I thought money is what I was seeking. Money would change everything. I could buy cool things and live large. But that’s not it. Today I know that money is simply a vehicle that allows me more time with my family. Having money that I can count on month after month means I can pay for memorable vacations and give to charities, and not compromise when it comes to living a lifestyle my family and I want to live.

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Going back to my upbringing, I know what it’s like not to have money, not to have excessive amounts of food in the cupboard and not to have some of the fun extras that the kids from wealthier families tend to take for granted. It isn’t their fault. They don’t know struggle or counting pennies to buy food or pay for bills toward the end of the month. It’s something I do know well. I remember dinners sometimes consisted of cereal. The big dinner question was which cereal we would have… Captain Crunch or Frosted Flakes?!

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A: You work with private lenders. Describe the ideal person you want to work with in that capacity.

Q: You know what’s funny? I used to cast a pretty wide net, but over the past 2 ½ years I’ve really honed in not just on my business and my goals, but also on the type of person who is best to work with in my deals. I will not work with just anyone; there is criteria. If I look at my current pool of people that have invested with me, their profiles include these elements.

  • They have disposable income of $50,000 or more that they would like to have work better
  • They are looking to have their capital help them to create some type of experience
  • They enjoy their multinational employment roles though have little time to select investments
  • They know investments carry risks, so they spend time getting to understand our goals for them

While this may shock some people, I’ve come to the realization that my clients are typically people who have a minimum of $50,000 to invest in real estate my real estate projects.  Life constantly teaches us lessons and I’ve learned that this type of client has a certain level of curiosity and sophistication that allow us to be able to work together and create a win-win. They typically have the same type of very direct, relevant questions that demonstrate that they’ve done their homework.  This usually manifests itself in a way that shows they are a more seasoned as an investor.

In my experience, the larger the investment the fewer questions investors ask. Like me, they’ve already been down a few rabbit holes. They’ve made mistakes from which they’ve learned, and they know the questions to ask. They want the upfront paperwork to move quickly yet understand the returns come back to them over time.

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I guess you can say that over the past 2 ½  years I’ve figured out my client’s profile… the ideal person with whom I want to work! The ethnicity doesn’t matter; age doesn’t matter; the person’s sex doesn’t matter; their education level doesn’t matter. It’s more of a psychographic or mindset thing that matters. Does the person in front of me or on the phone understand investing at all? Does he/she understand how participating in real estate investing with someone like me, an active investor, benefits their life? Why are they looking to get involved in real estate investing?

If you’re reading this interview and feel like you might be my ideal client and you want to learn more about the different ways to participate in deals, let’s get together. If you’re in my neck of the woods, well, I want to meet you. I run Cashflow 101 games in English and Spanish, so there is plenty of opportunity to get to know one another, plus this is a great way to learn how to do deals in real estate! You can easily sign up to join one of my upcoming games here:

http://keeponcashflow.com/events/

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Q: Anything else you’d like to add about how you’ve changed over the past 2 ½ years as a real estate investor and multinational employee (i.e. – corporate warrior)?

A: All I can say is that if you had asked me about my goals when I first started KeePon Cashflow, I would have said that I wanted to quit my job in the next 12 months. I thought it was necessary to be successful in real estate investing. That’s because I was trying to replicate my mentors’ journeys. But that’s their story. Not mine. I’m happy with my work, but will change my role to facilitate more time with my family. I’m happy with where I am as a real estate investor, but I’ll be ramping up my efforts to get the next big multifamily property.

My goal is not to have 300 units (doors) under one roof if at all possible. That means I’m looking for big apartment complexes, which is something a little different for me. There’s no more playing small for me. I know I can reach my goal of 300 units. So why not see if I can get it in one big property? I know how to add value and earn more per door, so there’s nothing holding me back except me. So I’ll make time for that and let that be my goal in the next 12 months.

That said, I’d be perfectly happy to find 2 or 3 more multifamily properties that would bring me up to that 300-unit goal!!

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I’m extremely excited about what the future holds for me and my investors, and I’m really happy to be able to help other people reach their goals. If I can be a part of their journey, that makes me smile. To start with me, all they have to do is contact me.

If anyone reading this article hasn’t done so already, go and download my eBook. It cost zero dollars and zero cents, so why not? I hope it inspires you to take action. Click here now!

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You can also check out my latest podcasts and collaborations here keeponcashflow.com/podcasts/