You may be thinking to yourself, “There are so many podcasts out there, why in the world would I start one in 2020?” Well, guess what? There are a couple good reasons, and I’m going to share them with you today.

First off, just think about this: There are approximately 1 million podcasts across all different platforms, according to some statistics I’ve seen. That seems like a whole lot of podcasts, right? Well, if you put that into context, with there being about 7 billion people on the planet, that’s actually less than 0.01% of the global population. 

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Did you also know that about 50% of households in the United States listen to podcasts? I’ll put that into context for you as well: There are about 120 million households, which means there’s about 60 million households listening to podcasts. And that’s just in the United States!

So, yes, a million podcasts is a lot, but there’s so much more opportunity to share your story and your ideas with the tribe you’re building, especially if you have a global audience. I live in Spain, but I’m able to listen to people from all around the globe.

The opportunities that podcasters have are constantly growing. There are now large companies that are starting to become more involved in podcasting. Some of them even have internal podcasts that talk about certain solutions or geographies. This allows employees to constantly get information in bite-sized chunks. 

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Then there’s Joe Rogan, who just signed a huge deal not too long ago. Now, not everyone is going to get a huge contract like that, and some people don’t even want contracts, but this reinforces the fact that there’s a lot of attention on this particular space. It’s been said that there are more people now listening to podcasts than are on social media. Just think about that!

Plus, it’s so easy to listen to podcasts. You can do it while running on a treadmill, cooking dinner in the kitchen, or maybe walking down the beach. You can listen to them on planes, on trains, and even while you’re driving your car. There are so many different ways to consume podcasts.

Making a podcast creates an amazing opportunity. You can share your story with the world, connect with your tribe, and be surrounded by like-minded individuals. It’s also so easy to put one together, and it’s not at all like trying to share this kind of information back in the day, when you needed to have your own radio station.

There’s also no limit on what your podcast has to sound like. You can add value to other people’s lives in a number of ways, no matter the format of your show. You can do a monologue show, or something similar to what I’ve been doing on the Going Long Podcast, which I’ve recently launched. This involves interviewing other experts and finding out what they know. While you learn, so does your community.

These are just a couple of reasons why it’s still great to have a podcast in 2020. The list can go on and on, but this should be more than enough to convince you to start your own show. I’d love to know if you have any other reasons, so be sure to leave a comment!

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That’s my two cents for today. 

As always, hasta la próxima.

You can also check out my latest podcasts and collaborations here keeponcashflow.com/podcasts/