Do you live in Europe?


Me, too!

You like the idea of investing in multifamily properties. That’s great; it’s what I do. (But then you know that already!)

If you have followed me for a while, you also know I do not invest in properties on my side of the pond. For me, the sweet spot is investing in properties in Charlotte, North Carolina. But I’ll be expanding that realm to other state soon!

But why is that exactly? Why don’t I invest in European properties?

Because I have clarity on my WHYs.

I’m here today to help you gain clarity on your WHYs, so you can live the lifestyle you desire!

For me, I don’t invest here in neck of the woods because it doesn’t fall into my biggest WHY. I’ve talked to you about this before, but I go into more depth in this short video, which I hope helps you take your next steps in long-distance investing:


Let’s go through the questions you need to ask yourself…

The more you spend on answering these questions the more clarity you gain.  – Tweet   Even if you aren’t interested in getting involved in real estate investing, these are great questions. Print this article out and keep it by your computer. The exercise will help you make the best decisions and help you figure out if you’re even on the right path.

Do the exercise frequently.

Your “whys” might change over time. They may start out simple, but get more complicated as you learn more and more about what you are doing in your work and life.  – Tweet  

Take a deep, cleansing breath and ask yourself:

1.- How do you REALLY feel about what you are doing?

Dig deep. Think about what brings you to the point of feeling really alive! That’s your passion. Embrace it. Jot down how you feel about what you’re doing. If you can’t come up with positive feelings, it’s time for a change. If you come up with good adjectives, great. You’re on the right path! Keep going.

2.- Why are you doing what you are doing?

I take this from a book titled Start with WHY, by Simon Sinek. I won’t go into detail here, but you get up every day to do a job. For me, I have a dual life (for now) where I work a corporate job and also do real estate investing. Yes, it’s a lot of juggling and some days simply aren’t easy, but I have my reasons to keep doing things this way… again, it’s only for now. It will change. Believe me.

So, why are you doing what you do? If it’s simply out of necessity, you need to look at making changes. If you don’t like what you’re doing, you have to be honest with yourself. Figure out a better path. (May I suggest real estate investing?)

3.- What are your FIVE reasons WHY (a.k.a., the “Five Whys” exercise) you are doing what you’re doing?

This is a strategy I use in my corporate life. The exercise helps me make a lot of good decisions. You see, by coming up with our five “whys” you get to the root cause of your biggest WHY. The whole point! Let me walk you through MY five whys:

  1. Why am I investing in real estate? Because I want to create more income in my life.
  2. Why do I want to create more income in my life? Because I want to be able to do more things with my family.
  3. Why do I want to be able to do more things with my family? Because it makes me feel accomplished.
  4. Why does it make me feel accomplished? Because to me taking care of my family and giving them a great quality of life gives me great peace. It helps me feel like I’ve reached a higher status.
  5. Why do you I want a higher status? Because I can do more in life, like invest in more properties, have a bigger network, spend more time with my family, take more vacations and simply enjoy my life more.

Now let’s get clear on who you want to serve!

Yes, yes… I’ve covered this a few times, but for good reason.

When you are doing anything in your professional life or your personal life, you have to ask yourself who is it that you really, truly want to serve. Are you doing that? Are you serving those you really want to serve?

Think of it this way…

There’s a really great 3 Michel-Star restaurant in a Le George V Hotel in Paris, France. It’s called the Le Cinq. When you make a reservation at this restaurant you know what to expect, which is top-shelf service, a memorable menu, fantastic food and an equally fantastic dining experience from start to finish.

That’s because the restaurant knows their customers… their patrons… whom they serve.

Now let’s back up. What if you saw the McDonald’s greeter when you entered that restaurant? That would just be off, wouldn’t it? That would mean the restaurant is off the mark in understanding whom they serve.

It’s that way in your business dealings and life.  – Tweet  

If you want to serve working-class people, you wouldn’t create a Michelin 3 Star restaurant or 5-star hotel top-shelf experience. For example, let’s say you have decided to invest in multifamily properties in the States. You want to serve working-class people… not luxury-lifestyle tenants. And you decided you can’t deal with non-working Section 8-type tenants who struggle to live and have a different mindset than yours. (If you do want to serve them, that’s just fine. You must understand who they are as people and as renters.)

This means you must find properties to match the working-class family’s needs. You must do your research and ask yourself the WHYs of what you’ve decided to do. In that way, you will find your answers! That’s how I did it, and it has worked out really, really well!

I hope you find information that helps you move forward in your success goals, especially if they are in real estate investing. If I’ve left anything out, let me know. Maybe I’ll write about it in the future. For now, I’ll leave you with a question.

QUESTION OF THE DAY:  Why have you decided you want to get involved in long-distance real estate investing (and/or multifamily investing)?

Please let me know. There are lots of ways to do so. One great way is to answer via social media and YouTube in the comments section. All my social media links are on this site. Look for them up top on every page. Or just contact me through the site. Here’s that link:

You can also check out my latest podcasts and collaborations here